Like so much else in life, freshness is a relative thing.
In Sweden, fresh milk that you buy at the supermarket stays fresh for four to five days. Fresh milk bought in Israel today is already marked “kosher for Passover”, since it’ll stay fresh well over the holiday that starts in another two weeks.
Obviously, Israeli milk doesn’t stay fresh five times longer than Swedish milk thanks to the superior quality of Israeli cows, but rather due to all kinds of chemicals added to the milk to prolong its shelf life. This is needed, since Israelis — unlike Swedes — don’t consume more than a liter per day per person. If you only take milk in your coffee, you need to consume quite impressive quantities of coffee in order to finish off a liter of milk in four days. (Much like Swedes, actually.)
Speaking of fresh milk, I just realized that I’m almost out of the stuff. I popped over to AM : PM to buy a carton, since I don’t have the time nor the energy to stand in the endless pre-Shabbat lines at the supermarket. There I realized that they want NIS 8:80 for a liter.
Eight shekels and eighty agorot! For a liter of milk. Not vodka, not oil, but milk. That’s more than two dollars — almost twenty Swedish crowns.
Now, that’s really fresh.