The Clothes Make the Mania
In the last few days, the Swedish clothes chain H&M has opened two stores in Israel. And as I wrote here last week, they are enormously popular — as proven by thousands of shoppers, eager for cheap Swedish last-season fashion, who crowded the Azrieli and Malcha Malls in Tel Aviv and Jerusalem respectively.
Good news all around, right? Not quite, I’m afraid.
Even though the new stores may be popular in Israel, they stir up controversy in Sweden. In a reaction to the company expanding to Israel, there were demonstrations outside H&M stores in the homeland of Hennes & Mauritz. Such illustrious organizations as Jews for Israeli-Palestinian Peace, the Palestinian Association in Stockholm, the Palestine Groups in Sweden, Isolate Israel and the International Solidarity Movement in Sweden were behind the protests.
According to this media report, some “twenty people and a barking dog” participated in the demonstration in Malmö.